How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 19:46
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price
If you are doing these 6 things, then you’re accidentally making your vegan meals unhealthy - VegOut
Place
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception
Colorado has now recorded 10 measles cases this year as airport outbreak grows - GazetteXtra
Processes
Good marketing is doing this well.
People
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.